• FUTURE NOSTALGIA

    CLASSICS

    DROPS 11AM BST 21/06/24

R.A.D® EXISTS TO RALLY AGAINST DESTRUCTION OF THE MIND, BODY AND PLANET.

We're committed to breaking old stereotypes about sport and training being macho, intimidating or uninviting. Sport runs through all areas of society and has been a catalyst for positive change for decades. We create performance footwear and apparel, to escape in.

Inspiredbyamid90'sfascinationwiththefuture

/ R.A.D® RUNNING

We celebrate movement, self-expression, and the meditative power of running

The clock brings joy and disappointment in equal measure. The clock always has and always will be held in the highest regard, but it can rob you of the other magical powers of running – meditation and escapism. The same run will take each person on a different journey. Forget minutes and seconds - get lost in thought, freedom and flight. #FuckTheClock #TunedForRunning.

/ Tuned for the Future™

/ Tuned for the Future™

We’re a small, young brand working hard to make the best product responsibly.

We’re reassessing our business practices in every stage, from sourcing and production to shipping, packaging, and beyond. We use the same philosophy we would when training.

We make marginal gains, step-by-step improvements, and keep progressing as we pass each milestone. That’s what we mean when we say we’re Tuned For The Future™.